Top executives get 150-800 customer emails a day according to Business Insider. Sales professionals are facing daunting challenges reaching their prospective buyers in the attention economy. We’re in one of the most connected era of business yet with so many distractions the most valuable currency is gaining your prospective buyers undivided and focused attention. Learn how to get your emails read and improve sales productivity. Gain attention and interest with C-level buyers.
I’m Brian Schoedel and have spent over 7.5 years working with successful business executives at many of the world’s most innovative technology companies. I’ve learned how successful sales professionals gain access to c-level buyers and connect them to your valuable solutions.
During this brief guide I’m going to help you understand why standard approaches are no longer getting the attention you deserve, share best practices and proven ways to gain attention and interest from executive level buyers that lead to more meetings.
Why Your Messages Are Being Ignored:
Your Message Is Not Personal. Make it about them and value they’re going to receive. Your ability to show me you know me by providing relevant, timely and actionable insights will engage your prospective buyer. Nobody like spray and pray one-message fits all emails or voicemails.
Weak Subject Lines Lead To Unread Emails. Busy executives are reading their emails on their mobile devices in between meetings. They are scanning subject lines to prioritize what can I get done now? What can I delegate or get done later? What can I delete?
“33% of email recipients open email based on subject line alone”. (Source: Convince & Convert via Hubspot blog) Click To TweetYou’ve Included Too Much Content. What does your message look like on a mobile device? You need to get your message across in a compelling subject line and on average 4-8 word message on a mobile device without scrolling. Make it Brief, compelling and easy to action.
“66% of all email in the US is read on mobile device or tablet.” (Source: Report by MoveableInk via Marketing Land) Click To Tweet
Make it Easy To Read. Avoid e-mail formatting including fonts, colors and stick to one website link to learn more about your offer.
Crafting Your Perfect Message to Gain Attention & Interest:
- Your Amazing Subject Line
- Your Attention Getting Stat
- Introduction to Establish Creditability
- Clearly Define Mutual Value
- Offer & Action
- Contact Details
Prospecting For Meetings: Your Consistent And Repeatable Process
Top performing sales executives focus on setting high goals; consistently drive high activity, and dedicate their time to set more meetings with the right prospective buyers to achieve their goals.
Sales professionals know that they need to follow consistent reach out process to prospective buyers in a scalable and varied manner via phone, email campaigns, social media, mail and new creative approaches to reach more buyers.
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So, what’s helped you set more sales meetings? Join the conversation by leaving a comment in the section below.
Evidence:
“33% of email recipients open email based on subject line alone”. (Source: Convince & Convert via Hubspot blog)
“66% of all email in the US is read on mobile device or tablet.” (Source: Report by MoveableInk via Marketing Land)